Advanced comparison
A designed head-to-head between two and six items. The most flexible type in the product, and the one teams most often overlook.
When to use it
A comparison is a static head-to-head between two and six items, with rich per-item visuals. The story is "contrast these few things in detail" rather than "watch this ranking change".
It is worth flagging to a new team: this type covers a large share of ordinary business communication — product against product, plan against plan, before against after — where a race has nothing to animate because there is no time dimension.
Items and layout
The Item panel sets the frame for each side: Item Height, Item Width, Item Gap, and Item Corner Radius.
What goes inside each item is built from child elements — text, images, and shapes you place yourself. That is what makes this the most designable type in the product, and also why it takes longer than picking a race and pressing go.
Because layout is manual, this is the type where cloning pays off most. Build one comparison to your house style and clone it every time after.
Animation
Three panels shape the motion.
Animation sets Animation Direction, Animation Type, and Start Element Animation At — the last of which staggers when child elements begin animating relative to the item itself.
Intro Item Animation controls how the first item enters, with Movement Direction, Intro Item Duration, and Intro Item Pause.
Last Item Animation sets the Final Position and Duration for the closing item. Landing the last item deliberately is what makes a comparison feel finished rather than simply stopping.
Data and narration
Comparisons are still backed by a spreadsheet, so values can be driven from data rather than typed into each element by hand — which is what makes a comparison reusable across datasets.
They also support narration that can be generated from the data itself. See narration and AI credits.
Frequently Asked Questions
How many items can a comparison hold?
Two to six. Past that the per-item detail that makes this type worthwhile no longer fits, and a bar race or table becomes the better choice.
Why does this take longer to build than a race?
Because you are laying out the content rather than choosing a chart shape. That is the trade: more control, more work. Clone a finished comparison rather than starting fresh each time.
Can a comparison animate over time?
It is a static layout by design — the animation is in how items and their elements enter, not in values changing. If your data has a meaningful time dimension, use a race.
Start Building
Free to start. No install. Import a spreadsheet and export a share-ready video in minutes.